What is Location Intelligence?


Location intelligence refers to the mapping of the geographic relationships associated with data. Resources including GIS are used to provide individuals and organizations with information about how people are interacting with various applications and services based on their location. Through combinations of trilateration, WiFi fingerprinting, and crowdsourcing data, the data and patterns achieved through location intelligence are extremely accurate. Smartphones and tablets are naturally driving the proliferation of this technology because of their built-in location-sensitive sensors, WiFi signals, gyroscopes, magnetometers and accelerometers, and other features. Major players in the mobile and wearable technology space, such as Apple and Google, are rapidly acquiring the latest location intelligence technologies with the goal of enhancing the ways in which consumers interact with their surroundings. Apple recently purchased Locationary, a start-up that leverages crowdsourcing and game mechanics to update a database of location information for businesses. Additionally, they acquired WiFiSLAM, a company that specializes in employing WiFi signals, GPS, and sensors to track user movements within buildings. WiFiSLAM uses pattern recognition and machine learning to detect relationships between the data collected through all of the sensors in a device to create reliable indoor maps. Ultimately, location intelligence is poised to help people better understand their environments and even contribute their own measurements in an effort to map the entire world, inside and out.

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(1) How might this technology be relevant to academic and research libraries?

  • the special collections of a library may profit from location specified smartphone or tablet apps that are used as guide through the exhibitions - andreas.kirstein andreas.kirstein Mar 31, 2015
  • smartphone apps can be build as cultural city guides - andreas.kirstein andreas.kirstein Mar 31, 2015
  • I like and agree with the lean toward Spec Coll, but I also think location specific outreach might be useful for other library service areas, for example, what if you got a notification that you had books due soon as you entered/walked by the library? - lcshedd lcshedd Apr 10, 2015
  • Libraries could push, e.g. through notifications, relevant information to the users, based on their location. For example - send a reminder notification once they are in (or close to) the library, that materials they requested have arrived; guide them to available seat/PC based on their campus location, self-checkout of books using their mobile devices, indoor map + directions to specific collection/location, etc. With iBeacon type technology they could offer more accurate location-based, in-door type services, and they could also collect more data (e.g. library usage). - oren oren Apr 13, 2015 yes and NFC- DaveP DaveP Apr 14, 2015- lcshedd lcshedd Apr 15, 2015 - ahaar ahaar Apr 25, 2015 - janice.welburn janice.welburn Apr 20, 2015
  • As more of our library real estate is converted to spaces for people and less for monographs, journals and other resources, tracking the usage of these spaces becomes important. Students want to know what space is available for them to study in, but also where their friends or study group is meeting. the iBeacon technology then becomes a way of finding both people and free space. Likewise, too, how the spaces are being used becomes a source of data for library staff. Do we need more group study, more individual study. Anonymously capturing some of this information through devices becomes a useful tool for redesigning our spaces to respond to our patrons. - anthony.helm anthony.helm Apr 18, 2015 This is an excellent example of applying this technology in the library setting. - mstephens7 mstephens7 Apr 18, 2015 - ahaar ahaar Apr 25, 2015
  • Beacon technology in general, and in combination with for example the concepts of The Physical Web can be used to inform users in libraries a context-aware manner. A quote from an article about beacon tech in libraries: "the schedule for workshops as pinged from a nearby classroom, a link to reserve nearby group rooms, the e-book collection that best corresponds to nearby shelves and so on. No idea is too big or too small, and small is probably what’s going to be the killer feature when it comes to the Physical Web." "Location intelligence" could give great insight to how academic libraries are used by users, but libraries should be free zones of tracking and data collecting. Opt-in and on-demand use of bluetooth low energy beacons is a better approach for indoor location. - erik.stattin erik.stattin Apr 20, 2015

(2) What themes are missing from the above description that you think are important?

  • geolocation reference is a big issue to enhance lib data with informations, that can be used to build up maps about different topics - andreas.kirstein andreas.kirstein Mar 31, 2015
  • Any library built tools in this area need to be platform independent. - lcshedd lcshedd Apr 10, 2015 - ahaar ahaar Apr 25, 2015
  • Most of the items in our collections do not yet have RFID or other attached technology to help facilitate even richer opportunities for location aware services. Though prices have come down, the costs (both staff and materials) to add these technologies to our collections cannot be understated.- anthony.helm anthony.helm Apr 18, 2015

(3) What do you see as the potential impact of this technology on academic and research libraries?

  • better awareness of how our facilities are being used, enable us to improve overall library services.- anthony.helm anthony.helm Apr 18, 2015- aarontay aarontay Apr 19, 2015
  • add your response here

(4) Do you have or know of a project working in this area?


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